Monthly Archives: March 2017

Promotional Items Vs TV Advertising

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With daily news updates about the credit crunch it is no surprise that you might be worried about the upcoming year and considering abandoning plans to use promotional items; instead looking to focus your marketing budget on other initiatives. However, before allocating your budget give some thought to the power of promotional items…

One of the Strongest Performing Marketing Tools

Promotional items are one of the strongest performing marketing tools, with a recent study showing that 84% of respondents recalled a company after receiving a promotional item from them. Part of the reason promotional items can be more effective is that they work in a slightly different way than TV or radio campaigns.

While TV may bombard us with information every advert break, many people are too busy making a cup of tea to notice. And when they make their tea, your customers could be using a promotional mug, branded with your name and logo, which promotes constantly…not just for a couple of minutes in between a program.

Better Market Segmentation

It is true that TV advertising can reach a lot more people, but this can also be a negative point. Many of the people who see your campaign may not be the people who would ever buy your products, or even consider them. This means that you are wasting some of your hard-earned budget on targeting completely the wrong people. Using promotional items puts the power in your hands, either to ensure that regular customers are sent a gift, or that you send a mailer containing a gift such as a pen to build recognition before your follow up calls.

Cost vs. Return

TV advertising is a very costly approach for any company to take – effective creative comes at a high cost and that’s without media buying. In contrast to this, buying and sending promotional gifts is extremely cost effective and targeted. In fact, if you are seen to be sending gifts to customers and potential customers while other companies are cutting back on this type of activity, it helps differentiate your business as a company who cares about its customers and rewards them for their loyalty. They will remember your name and feel special…rather than a one-way message delivered to everyone on a TV screen.

TV advertising is also short-term, you may only see a brand / brand message a handful of times. However, a promotional gift such as a pen or calculator will keep a company’s brand / brand message in front of someone constantly for a long period of time.

Put yourself in your customers’ shoes…would you prefer a generic message delivered over a mass medium (such as TV) or would you prefer a more personalized approach, such as a letter and gift?

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Why Do We Need Cable TV Today?

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During our younger years, we are educated by our parents about the needs and wants. If you really forgot about the meaning of both needs and wants, we will try to review this for our future and existing customers or subscribers in the world of cable television. When we speak of the need, it is something that you give importance to a person, thing or anything that surrounds you. Some of the good examples of a need are food, clothing, shelter, education and medicine. These are very common for all kinds of customers or subscribers around the world.

On the other hand, a want is something that has no importance or purpose to a person, place, or thing. In this way, you are giving or obtaining an item that is not really important in your daily life. A good example for this situation would be a Sony PSP. It is a portable gaming platform that allows you to play games in a real high quality mode. You can play any time you want, but it’s not that important. It is considered as a want, because it is not really needed for your daily life. However, we need something that can make a living for ourselves.

Food and drinks can make a living for all of us. It is considered to be our body’s energy source, and it fuels our way to live. Without them, we will not live longer. Now we know about the different needs and wants in our daily lives, let’s try to relate this with cable TV. There are customers who think that cable or satellite TV is a need, while others say it’s a want. Why do we need cable TV for the customers and subscribers? First of all, cable TV is an appliance that gives us pure entertainment at home or any place we want to watch TV.

There are lots of reasons that cable or satellite TV is considered a need, and there’s no question about it. The first reason would be pure entertainment. Everybody loves to be entertained, especially at home. It is also good for those who are stressful at their workplace. If you work around the clock for 8 hours a day, stress will arrive after work. We understand that being a stressful person is not healthy, and we need something to get you out of stress. Cable television is one of the reasons that a customer or subscriber is free from stress.

It gives them a lot of fun and relaxation in watching their favorite TV shows at home. Best of all, it is considered to be an alternative medicine of boredom. Speaking of boredom, it is one reason that customers or subscribers need cable or satellite television for good. Aside from being stressful, cable or satellite television will get you out from boredom. It is really sad that you always feel bored at home, doing nothing for a cause. This is where customers or subscribers are trying to get their hands on a cable or satellite TV to give them non-stop entertainment at home.

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